5 Million Users

Channel 4

To celebrate achieving five million viewer registrations, Channel 4 decided to offer the official five millionth user the opportunity to take over its brand new channel, 4seven, for the day picking their favourite Channel 4 shows, running the schedule and even recording their own continuity link. Not a bad little way to say thanks really!

Running across Channel4.com and loosely based on the charming in-camera cardboard animation treatment of the on-air promo, we were briefed to design and build the online ads to help drive awareness and sign-up of the competition.