Black Mirror

Channel 4

Another super brief from the guys at 4Creative, this time for the eagerly anticipated second series of Charlie Brooker’s dark drama, ‘Black Mirror’. The integrated campaign creative focussed on both the friendly and sinister sides of today’s technology to dramatic effect. To deliver the impactful transition from one state to the other, we exercised our motion graphics muscle to deliver a highly unique animation treatment. With creative running both online and in some high profile digital outdoor spaces such as Victoria and Euston train stations, we got the message out and probably scared a few people in the process! Not unlike the TV show then really.