Hard-working, intelligent, always demonstrating initiative – and that was just our creative. Term time resumed with the latest in the ‘Educating…’ series, this time in full HTML5 uniform. It’s difficult to say what the kids of the East End would say to describe how cool this show is, “bate”, “peng”, “ting” perhaps…? Who knows, we’re all too often befuddled by youth patois. Nonetheless, if there’s one thing we do know it’s how to bring Channel 4’s brightest and best telly programmes to the internet.
The campaign consisted of some very high profile media bookings and some rather striking homepage takeovers. Naturally the creative worked across all major mobile, tablet and desktop affording the adorning audience multiple opportunities to consume some great promotional content for this great show.