Orange Monkey

Channel 4

The only thing better than music on the move is music on the move that you don’t have to pay for, right? Working with Channel 4’s in-house creative department, 4Creative, we were briefed to help raise awareness of their 4Music partnership with Orange for the pay-as-you-go ‘Monkey’ music service.

Using the TVC promo for creative look and feel, bitmaps galore and just a 40k file size to play with, this standard suite of online ads helped showcase some of the great features of the music top-up service.