Stand Up To Cancer

Channel 4

Stand Up To Cancer, Channel 4 and Cancer Research UK’s joint national fundraising campaign, returned to our screens in October 2014. In its third year, the campaign urged the nation to join forces with famous faces from TV, music and film, to raise money and accelerate new cancer treatments to UK patients.

Showing cancer that “it’s payback time”, we were honoured to have been part of the awareness driving activity online. Leveraging assets created for the animated short film that aired on TV, we produced a high profile, cross-platform HTML5 advertising campaign that encouraged users to join the fight and help stamp it out.

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