When adam&eveDDB first presented the scamps for this brand new campaign for Flora, we were very excited. Then followed the bombshell that they had to be 40kb ads. Luckily, we do love a ’40kb challenge’ in digital advertising. For these ads to come to life we dusted off the keyframe animation skills, techniques that of late are somewhat of a lost art, but after getting stuck in we could quite quickly see just how good these were going to be. The heavy amount of bitmap assets were pain stakingly cut out, cloned stamped and optimised for use in Flash. Some areas of each asset then needed extra vector illustration work to complete areas that would otherwise not have been visible. We stuck very closely to the illustrations provided and voila, we ended up with what we think are some very impressive animations for such a small file size. These standard media ads were part of a larger digital production that also included rich media placements on both desktop and mobile.