Virgin Atlantic ‘Global Refresh’


We’re on a hat trick! In this, our third project working with RKCR/Y&R and Virgin Atlantic, we were asked to help develop their global toolkit with a whole new look and feel. Some of the most challenging work does come in the form of standard media but when our tiny file limit was shrunk even further to just 35kb, we really had to think about where to save and shave those valuable bytes. Most of the artwork used in these ads has been redrawn in vector format to keep the weights as light as possible but without compromising the premium finish of the Virgin Atlantic brand. These ads will run all over the world and we’re proud to have been part of the process!