Warburtons ‘Lunch Time’


This campaign was aimed at driving awareness of Warburtons’ wide range of products.

Given the restrictive file weights of the media placement (100kb), fulfilling the requirement of including as many product shots as possible to convey breadth and depth of range was no mean feat. Each product shot was clickable and took the user to another part of the ad where a recipe suggestion was displayed. The ad also contained a ‘time-out’ so that if a user did not interact with the ad, a message could still be delivered – an often overlooked consideration when building any interactive ad.